Social Influencers

A hot topic in the digital marketing industry is none other than Social Media Influencers. So who are they? What do they do? How can we determine the right influencer for our client’s brand? Why in the world should you care? These are all very valid and important distinguishing questions a professional looking to leverage the power of social influence should be asking, but the real questions become — who do you trust to deliver the results you need?

So who are they, let’s start there. Social Media influencers are people who have a vast audience of social followers. Similar to an HSN type of influence where the television network would bring together great personality hosts and push a product on national television as a sales channel, social influencers have learned to leverage their own social channels. Facebook, Instagram, Youtube, Twitter, etc and the like to harness the loyal following to buy a suggested or recommend product or service.

Social Media Marketing

The key to getting the social media results is focusing on the proper channels and activities. Targeting the appropriate communities and outlets to achieve your personal or professional goals is a calculated method and not one that you should manage alone.

When it comes to picking a social media management company to assist you in your brand’s growth, awareness, strategy, activities, Social Media 55 is your best bet, hands down.

We can successfully handle the creation of your social media strategy so that your social media presence and online communication is in sync and flows with great eloquence. But it doesn’t stop there!

Social Media Advertisement

In today’s digital world, social media advertising is non negotiable.  Its importance cannot be downplayed and, as such, to be at the top of your game social media advertising must be mastered.

Let’s be honest: it’s harder than ever to get your content noticed online.  Social media advertising is a prime way to start making progress in this area.  Consequences of missing out on social media marketing can be dire, and can seriously effect whether a brand, site, company or individual succeeds or fails within the marketplace.  You’ve heard it said before – if you’re not on the internet, you don’t exist. This very mentality can and should be applied to brand strategy when setting up and preparing to execute any kind of campaign.  Put simply, social media advertising is a must.

Social media advertising, sometimes called social media targeting, is a campaign put in place to target certain demographics on social media platforms.  The campaign consists of advertisements, and in order to effectively carry out these campaigns, social networks can tap into user information to actually amplify advertisements that are proving relevant to their users.  The outcome is spectacular; when an advertisement is playing into a specific target market and demographic on a social platform, that social advertisement skyrockets, benefitting both advertiser and social network.

Facebook Marketing

Facebook is definitely not new, and almost everyone who’s used it is familiar with its marketing aspect.  However, not everyone is familiar with its marketing strategies, and more importantly, the very special tools it provides to those looking to expand their presence in the marketplace.  10 years ago, Facebook entered the scene, and since then, a lot has changed in terms of what it can provide as a tool for business owners, artists, innovators and inspirational thinkers.  All of these have one thing in common – the need to market to a widespread audience. Facebook can help. Facebook currently has 1.56 billion daily active users.  That alone is an amazing feat – it means that should you market your product wisely, this is a major part of the world you can tap into.  20% of the world’s population is nothing to sneeze at, so when considering marketing your business or product, be sure to include Facebook Marketing in your business plan!

Instagram Marketing

Instagram is one of the most popular apps on the planet.  While Instagram Marketing is particularly essential, what’s even more important nowawadays is Instagram Engagement.  Everyone wants to have their page engaged with – this is the tried and true sign of a successful Instagram page. Engagement is what matters when trying to understand Instagram and why it’s important – people can like, leave comments, and have discussions in a thread, all under one photo on one page.

1. Know how often to post a photo
2. Tell a story: highlight narrative instead of description
3. Be sure to have a clear branding message
4. Use video as well as photos for your posts – the higher the quality, the better
5. Choose the right hashtags
6. Use SEO to increase traffic on your page
7. Use Instagram filters and third party apps when necessary
8. Partner with influencers to create brand authenticity
9. Host an Instagram contest
10. Convert your followers on Instagram to email subscribers

LinkedIn Marketing

Social media platforms are always evolving and offering new ways to market our brands to reach a wider audience, and LinkedIn is one of those. LinkedIn Marketing is extremely helpful when we want to connect with professionals in our field, whether to promote our brand or to find experts in the area that would want to work with us.

LinkedIn is also a great platform to showcase a positive and trustworthy image of your brand on the web, allowing potential customers to see how many years of experience you have, what you stand for, and even who works with you. These are just a few indicators of how LinkedIn can play a huge role in your brand’s reputation.

STEPS TO A SUCCESSFUL LINKEDIN MARKETING CAMPAIGN

• Set up your LinkedIn Company Page. This will be your business profile. Include any information about your company that could be relevant to your target audience and content that they might find interesting.
• Decide what you want to achieve and who you want to reach with LinkedIn. You probably want to generate more leads or to increase your brand awareness online. Once you’ve set up your marketing goals for LinkedIn, you can define your audience. According to your niche, you can decide what group of people you want to target in LinkedIn to increase brand awareness.
• Share engaging content. You can improve your rankings and search results within LinkedIn by constantly sharing relevant content. Another one of the advantages of publishing content on LinkedIn is that it’s indexed by Google, so it also helps your company’s overall SEO strategy. You can measure how good your content is through clicks, comments, and shares. As long as your posts solve a need, you’ll have people engaging with them.